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Digital marketing
for real estate UAE with the Behomes platform
How to enhance the efficiency of advertise for real estate using digital marketing analytics tools on the Behomes platform and increase company profits
Top 5 portals in the UAE for real estate promotion
In the real estate field, when asked, "where to advertise real estate?" anyone will answer: on popular real estate portals. As of today, these include:
Dubizzle
Platform where real estate is just one section. The total audience of all sections 84 mln. people per year, and the average lead cost is 100–200 AED.
www.dubizzle.com
Property Finder
An audience of approximately 62 mln. people per year, with an average lead cost of 200–300 AED.
www.propertyfinder.ae
Bayut
Аn audience of around 36 mln. people per year, with an average lead cost of 150–250 AED.
www.bayut.com
Behomes
А platform for real estate professionals with an audience of 12 mln. people per year and an average lead cost of 120–180 AED.
www.b2b.behomes.tech
Behomes enables integration with all the listed platforms, not only combining their audiences to boost the effectiveness of digital advertising for real estate but also allowing you to moderate listings from a single interface, eliminating the need to duplicate information on each platform.
Join Behomes, gain access to the best digital marketing tools on the UAE market, and become part of a unified ecosystem for professionals: brokers, developers, and agencies.
What sets the Behomes platform apart from other top contenders?
It is not just a site for promote real estate listing but a multiple listing system (MLS) for managing all your properties in one place.
Among the digital marketing tools used by marketers, social media deserves special mention. Today, it is impossible to imagine promote real estate listing without them. These platforms have a vast audience, allowing you to achieve two essential goals:
Increase brand awareness;
Attract new clients.
If you aim to grow your business, be sure to consider real estate marketing strategies tailored to the features of each popular social network.
Social media as part of real estate marketing strategies
Top 5 social networks and effective advertising strategies for each
Which social networks are the most effective in real estate, how to generate the maximum number of leads from each, and how much does digital marketing pay in Dubai?
An ideal platform for showcasing real estate because visual content is its foundation. High-quality photos, videos, and live streams with virtual tours make this social network an indispensable channel for agents and brokers. With monthly traffic exceeding 1 billion worldwide.
Average lead cost is around 150–250 AED
Competition: High
Advertising strategy:
In Instagram, collaboration with influencers from adjacent industries such as the automotive market, interior design, or tourism specialists will be most effective. In digital marketing in the UAE, this is a popular strategy. Consider the following approaches:
Collaborations, joint videos, or Reels that demonstrate a connection between your industries.
Host podcasts with experts and create numerous short clips (10-20 Q&A segments) to publish throughout the month. This will expand audience reach and build brand awareness.
Here’s an example of our Instagram with Reels and integrations:
An ideal platform for showcasing real estate because visual content is its foundation. High-quality photos, videos, and live streams with virtual tours make this social network an indispensable channel for agents and brokers. With monthly traffic exceeding 1 billion worldwide.
Average lead cost is around 150–250 AED
Competition: High
Advertising strategy:
In Instagram, collaboration with influencers from adjacent industries such as the automotive market, interior design, or tourism specialists will be most effective. In digital marketing in the UAE, this is a popular strategy. Consider the following approaches:
Collaborations, joint videos, or Reels that demonstrate a connection between your industries.
Host podcasts with experts and create numerous short clips (10-20 Q&A segments) to publish throughout the month. This will expand audience reach and build brand awareness.
Here’s an example of our Instagram with Reels and integrations:
An ideal platform for showcasing real estate because visual content is its foundation. High-quality photos, videos, and live streams with virtual tours make this social network an indispensable channel for agents and brokers. With monthly traffic exceeding 1 billion worldwide.
Average lead cost is around 150–250 AED
Competition: High
Advertising strategy:
In Instagram, collaboration with influencers from adjacent industries such as the automotive market, interior design, or tourism specialists will be most effective. In digital marketing in the UAE, this is a popular strategy. Consider the following approaches:
Collaborations, joint videos, or Reels that demonstrate a connection between your industries.
Host podcasts with experts and create numerous short clips (10-20 Q&A segments) to publish throughout the month. This will expand audience reach and build brand awareness.
Here’s an example of our Instagram with Reels and integrations:
An ideal platform for showcasing real estate because visual content is its foundation. High-quality photos, videos, and live streams with virtual tours make this social network an indispensable channel for agents and brokers. With monthly traffic exceeding 1 billion worldwide.
Average lead cost is around 150–250 AED
Competition: High
Advertising strategy:
In Instagram, collaboration with influencers from adjacent industries such as the automotive market, interior design, or tourism specialists will be most effective. In digital marketing in the UAE, this is a popular strategy. Consider the following approaches:
Collaborations, joint videos, or Reels that demonstrate a connection between your industries.
Host podcasts with experts and create numerous short clips (10-20 Q&A segments) to publish throughout the month. This will expand audience reach and build brand awareness.
Here’s an example of our Instagram with Reels and integrations:
An ideal platform for showcasing real estate because visual content is its foundation. High-quality photos, videos, and live streams with virtual tours make this social network an indispensable channel for agents and brokers. With monthly traffic exceeding 1 billion worldwide.
Average lead cost is around 150–250 AED
Competition: High
Advertising strategy:
In Instagram, collaboration with influencers from adjacent industries such as the automotive market, interior design, or tourism specialists will be most effective. In digital marketing in the UAE, this is a popular strategy. Consider the following approaches:
Collaborations, joint videos, or Reels that demonstrate a connection between your industries.
Host podcasts with experts and create numerous short clips (10-20 Q&A segments) to publish throughout the month. This will expand audience reach and build brand awareness.
Here’s an example of our Instagram with Reels and integrations:
All of the above, combined with effective advertising strategies and the ability to integrate all platforms with Behomes, are powerful digital marketing tools for business growth in the competitive UAE real estate market.
Comprehensive SEO promotion for Real Estate by Behomes
To successfully promote real estate listings in the dynamic UAE market, you need innovative solutions.
Behomes provides its clients with unique tools for SEO promotion, content marketing, and user interaction automation. We offer the creation of smart Telegram and WhatsApp bots, as well as APIs and websites with content that meets specific standards.
Our goal is to simplify the lead generation process for you and boost your sales.
A well-designed SEO strategy will not only ensure a stable flow of high-quality traffic but also significantly reduce costs for digital advertising for real estate, which can reach up to $80 per click on Google.
Features of SEO promotion for real estate
A quality real estate digital marketing strategy must consider the specificity of the content and real estate promotion ideas, with a particular emphasis on content volume and uniqueness.
For instance, the Behomes database contains detailed information:
On more than 1,500 new developments.
On over 300 neighborhoods in the UAE.
On more than 300 developers.
Additionally, the site includes information about the seven largest cities in the UAE, including Ras Al Khaimah and others.
Each property, neighborhood, or developer has a unique URL, for example:www.luxuryrealestate.com/dubai-downtown-burj-khalifa. This structure improves the website’s search engine rankings, helping clients find desired properties faster and making your advertising for real estate listings more effective.
You can check out an example of our solution at the link:
https://web-site-real-estate.com/
5 Steps to SEO ptimization
How to optimize your content according to SEO requirements? Follow these 5 steps, and the Behomes platform is ready to assist you.
Keyword Research
Use analytical tools to identify the most relevant queries for your business. Behomes provides ready-made semantics for promotion.
Creating Unique Content
With Behomes' GPT solutions, you can generate unique texts that attract clients, meet SEO requirements, and implement some of the best real estate marketing ideas.
On-Page Optimization
Configure titles, tags, URL structure, and page interlinking. Consider your business's local location by optimizing your site for Google Maps.
Building Backlinks
Publish your site on authoritative resources to improve its ranking in search engines.
Monitoring and Analysis
Track results using Google Analytics. Keep in mind that 80% of traffic today comes from mobile devices, so pay special attention to site adaptability.
Ready Solutions from Behomes
for real estate agencies:
Ready-to-Use Websites
We create platforms with pre-configured SEO structures that include templates for all real estate properties.
API Access
Integrate our database into your website to provide clients with real-time updated information.
Smart Analytics Systems
We offer digital marketing analytics tools to track user behavior and improve their site experience.
14 dayFree
Automation Solutions from Behomes: Chatbots for Real Estate
Chatbots are modern real estate marketing tools that save time on query processing and improve the efficiency of client interactions. Behomes offers unique solutions for automating sales funnels in the real estate industry, including smart Telegram and WhatsApp bots. Among other things, their use significantly increases response speed to client inquiries, a critical factor in the world of digital advertising for real estate.
We offer a free 1-day trial of our platform. If by the end of the trial, you decide not to continue, you won’t lose anything. From our experience, the platform’s functionality and intuitive interface quickly win over even skeptical brokers. Our CRM is designed to improve the efficiency of your business, and one test day is usually enough to prove that.
Main Tasks of Real Estate Chatbots
We identify 4 key functions:
Personalized Offers
Data Collection and Processing
Listing Automation
Instant Support
Example:
"One-bedroom apartment in Emaar Downtown Views 1 starts from 2 million dirhams."
"Two-bedroom – from 3 million dirhams."
The client instantly receives all the necessary information.
How Telegram and WhatsApp Chatbots from Behomes Work
We offer ready-to-use solutions whose functionality is based on three key principles:
Publication Settings
You choose the bot settings that suit your needs. Your bot can:
Post only new buildings
Publish by one neighborhood, developer, or property per day.
Maintain activity in your channel, enhancing audience knowledge about the real estate market and testing the best real estate promotion ideas.
Publishing New Content
The Behomes platform adds 20 to 180 new properties weekly in regions such as MENA, the USA, Australia, and Singapore. Our chatbots automatically publish:
New buildings
Information about developers
Data on neighborhoods and properties
Interactive Messages
Each bot post can include a feedback button. Clients can ask additional questions, and you can gain new leads.
Three Reasons to Start Using Chatbots
Ready-to-use real estate digital marketing tools from Behomes help reduce content creation time and increase conversion rates.
time
Agents will have more time to focus on other tasks.
time
Your subscribers will expand their knowledge of the real estate market.
time
Chatbots are an excellent source of lead generation.
Want to try our best real estate marketing tools?
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Automation and Local SEO: How to Increase Conversion?
Local SEO plays a crucial role in real estate promotion. Behomes helps agencies:
Rank high in local searches.
Enhance their Google My Business profile to boost visibility.
Integrate smart tools that simplify client interactions.
If you want to automate your sales and reduce time spent on routine tasks, contact Behomes.
Our digital marketing tools will help you work faster, more efficiently, and increase your lead-to-deal conversion rate.
Click the button below to start implementing innovative tools today!
Email Marketing in Real Estate: How to Retain Clients and Boost Sales
When considering advertising for real estate listings, including commercial real estate advertising, within the framework of modern digital marketing in the UAE, we cannot overlook a powerful tool for attracting, retaining clients, and increasing loyalty: email marketing.
Behomes offers solutions to help you maximize the effectiveness of this real estate marketing tool.
Why is Email Marketing Perfect for Real Estate?
In our business, you often hear the question: what type of marketing is best for real estate? We consider email marketing one of the best, and here’s why:
Audience Retention
After the initial contact, you can continue communication by periodically sending notifications about new properties matching your lead's interests. At the same time, property owners benefit from receiving updates on the rising value of their assets, while potential buyers appreciate information about new listings in neighborhoods that meet their search criteria.
Personalization and Segmentation
You can easily segment your audience and offer personalized content. For instance, send new leads materials about the city they’re interested in, its attractions, or new neighborhoods. For existing clients, provide summaries of the current market value of their property and favorable selling conditions.
Advantage of Personal Interaction
Communication through email is perceived as one-on-one personal interaction and suits all age groups, from 20-year-old renters to 60-year-old investors. Email allows building long-term relationships with clients who value trust in their agent.
5 Steps to an Effective Email Campaign
In all property marketing campaigns, following a set of rules is crucial. For email marketing, these include five sequential steps:
Building a Subscriber List
This involves collecting contact information from people who have agreed to receive your emails. Behomes offers ready-made templates for gathering subscriptions and integrating data into a CRM.
Creating an Email Sequence
Plan the structure of your email campaign, including alerts about new properties, real estate market news, or tailored property suggestions.
Personalizing Content
Based on client segmentation, create personalized emails. For example, a monthly selection of new developments in Dubai for clients who expressed interest in new builds. Behomes provides unique email templates and access to a database of over 1,500 properties, 300 developers, and Dubai neighborhoods.
Managing via CRM
In real estate marketing, using a modern CRM is indispensable. With the Behomes CRM system, you can manage your email campaigns directly within the CRM:
Configure internal message funnels.
Automatically send personalized offers.
Analyze the effectiveness of your email campaigns.
Integration with Landing Pages
Every email should lead to a landing page where the user can take action: submit a request, book a viewing, or learn more about a property.
Advantages of Email Marketing
for Realtors
Management
Control and management of sales funnels while maintaining communication with clients at every stage.
Analytics tools
The ability to use digital marketing analytics tools to measure campaign effectiveness: open rate, click-through rate, and conversion rate.
Engagement
Increased engagement through the personalization of emails for advertising real estate listings.
Building relationships
Building long-term and trusting relationships with clients through quality communication
How Does Behomes Help with Email Marketing?
Our solutions simplify the email marketing process for real estate agents. You get:
Analytics tools
The ability to use digital marketing analytics tools to measure campaign effectiveness: open rate, click-through rate, and conversion rate.
Analytics tools
The ability to use digital marketing analytics tools to measure campaign effectiveness: open rate, click-through rate, and conversion rate.
Analytics tools
The ability to use digital marketing analytics tools to measure campaign effectiveness: open rate, click-through rate, and conversion rate.
Install Behomes
CRM for free
With Behomes CRM, you can manage all client communications from a single interface. Install Behomes CRM for free for 14 days and experience the advantages of Behomes in digital advertising for real estate firsthand.
Download Our App for Any Devices:
Download the Behomes mobile app and start earning with partners today!
Real Estate Consulting
Expert support and management tools are essential not only for buyers but also for real estate agencies and developers in the modern UAE market. Behomes offers unique solutions for Real Estate Consulting and CRM marketing, aimed at simplifying and increasing the efficiency of your work.
What Do We Offer?
Analytics and Recommendations for Business Growth
Behomes provides consulting services for both real estate agents and developers, offering detailed analytics, recommendations, and ready-made solutions. Let’s look at real-life examples.
Choosing a Development Site
Dubai welcomes up to 150,000 migrants annually, while the market can offer only about 50,000 new units. This shortage creates significant opportunities for construction and investment. We offer:
Data analysis on average property prices, rents, and cost per sq. ft.
Forecasts for neighborhood development and recommendations for selecting locations for construction and investment.
What is a Successful Marketing Strategy in Real Estate?
It’s the use of the best real estate marketing ideas combined with well-organized business management.
Want to succeed in the UAE real estate market? Behomes specialists are ready to help you today!
Growth rates in Dubai’s off-plan property market
Dubai is one of the fastest-growing cities in the world. Growth dynamics remain strong, with the number of units delivered annually still falling short of the number of migrant families arriving in the country.
